Right Positioning

RightPositioning helps SaaS teams stop blending into their category and start becoming the obvious choice. Most buyers compare at least three options before deciding, and 68% of lost deals come from unclear differentiation, not price. You know what your product does — but you rarely see how buyers stack you up against competitors in their heads. With RightPositioning, you describe your product, name up to three competitors, and define your ideal customer. Hundreds of simulated buyers, modeled on that customer, compare all options side by side. We capture who they’d pick, why, what tipped them, and where your story feels generic or misaligned. You get a positioning map showing where buyers place you versus competitors, the dimensions they actually use to decide (specialist vs generalist, premium vs budget, etc.), and a clear winning angle to lean into. Instead of guessing at taglines and “category” language, you can position yourself exactly where your best buyers already want you to be.